In Los Angeles, stylists Britt Bardo and Jewels threw a rooftop luncheon at the Roosevelt Hotel on Tuesday to celebrate the launch of their new line, Rose. In attendance were Elizabeth Banks, Sarah Chalke and Eva Mendes, fresh from shooting the latest Calvin Klein perfume and underwear ads and wearing a floor-length Rose gown. She may have been a bit overdressed for the casual affair, but Mendes has a rule to not leave the house without looking put together. "These days, you never know," she said. "The paparazzi jump out of the bushes at you."

SMART PEOPLE, NRDC AND BROWN PHOTOS BY STEVE EICHNER; ROSE PARTY BY DONATO SARDELLA; BARKIN and GOSLING BY JIMI CELESTE/PMC; MAMIYE BY PASHA ANTONOV