9.  PARIS HILTON
Overall appeal: 10 percent
Yes, even Paris herself can rank on a listing of musicians. Hilton founded Heiress Records, a division of Warner Bros. Records, in 2004 and released her self-titled debut album, "Paris," under that label in 2006. The socialite-model-actress-singer became a fashion designer after helping to design a collection of purses for Japanese label Samantha Thavasa, and a jewelry line for Amazon.com. She has a handful of fragrances, including her latest, Can Can. She launched her apparel line in 2007, named Paris Hilton, which features young contemporary sportswear and lingerie, such as mesh baby-doll nighties, corsets, panties and bras.