The first season will feature some 150 pieces, including a metallic anorak, a lantern-sleeve tweed jacket and pencil skirt and a chunky knit long wool cardigan. Villa added there are currently no plans to add any other exclusive designer lines.

The line will be sold at all Bon-Ton stores nameplates, which include Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's, Younkers and Parisian. There will be freestanding in-store environments for the apparel, which will be located near such lines as Lauren by Ralph Lauren and Jones Signature. The accessories classifications, meanwhile, will be sold in their corresponding departments.

Villa declined to give sales projections, but said that the line "will be a substantial focus for our stores."

As for Alfaro, who recently moved back to Brooklyn from Los Angeles, he is elated to return to fashion. "I feel so comfortable because I am loving it again," he said. "I am having fun."