7th on Sixth was originally created in 1993 with a mission to organize, centralize and modernize the American Collections and provide a platform for American designers to become players in the global fashion business by providing state-of-the-art venues, an experienced production team and maximum exposure through a wide variety of marketing benefits and advertising opportunities. The division now produces Olympus Fashion Week in New York, Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles and Sunglass Hut Swim Shows Miami presented by LYCRA ®.