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"John Lumpkin"

"John Lumpkin"

Biography

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John Lumpkin is Senior Vice President of Sales Strategy & Partnerships for Heavy.com where he is responsible for raising brand awareness in the media community and advancing multiplatform marketing to men. In addition to establishing key partnerships in the automotive, fashion, and consumer products industries, Lumpkin oversees the development of new marketing programs, sales materials and overall sales communications.

Prior to Heavy, Lumpkin quickly rose through the ranks at Dennis Publishing to become Publisher of Stuff Magazine, the second largest young men's monthly. In his role he was responsible for managing the magazine's national ad sales, marketing, events and public relations. He successfully launched award winning, men's marketing initiatives, the Stuff Style Awards and Toys for Bigger Boys. For his accomplishments, Lumpkin was honored as a Sales Leader of the year by MIN.

Lumpkin holds a BA in Marketing from Indiana University, Kelley School of Business.

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News and Editorial Mentions (show all 8) what's this?

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This Year
With Tiny Entourage Heavy Hopes Little People Drive Big Web Traffic (LA Times 2008-09-06)
Heavy Serves Up Heineken Sponsorship (Mediapost 2008-08-27)
Former Maxim Editor...Playboy (Media Wire Daily 2008-08-21)
They're Out of Print (NY Post 2008-06-03)
Mass Mag Exodus Continues as Brands Follow Men Online (Ad Age 2008-06-03)
The Evolution of Branded Media (Media Industry News 2008-06-03)

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