SAME OLD GIRL: Don't expect Ann Shoket to bring a whole new look to Seventeen as she takes the magazine into its post-Atoosa years. "The magazine is doing well and it's not my goal to change it," Shoket told WWD. Her goal is, however, to have Seventeen celebrate the fun of being a teenager. The April issue, out today, is the first complete issue she's edited, but May and June will roll out new elements to reflect her vision. "Imagine if you had four Red Bulls and a bag of Oreos and stayed up all night. That's the type of fun, caffeinated hyper energy that I want the magazine to have," said Shoket.

That recipe will manifest itself through three principles — fun, confidence and interactivity. "Fun is not more embarrassing moments or more quizzes," said Shoket. But it does mean, for one, playing down the darker news stories. "I've moved away from ripped-from-the-headline stories and toward buzz stories — what are people of the world talking about — and putting that in context with our readers." Shoket plans to include more input from the real girl models in the magazine, plus a new celebrity advice column called "Letter to Me at 17."

The interactivity will play out in Seventeen's revamped Web site, unveiled Monday, which will include a daily blog penned by Shoket (every story in the magazine will also point back to the revamped site). On Friday, a series of weekly podcasts will launch on iTunes. The first series, sponsored by Gillette Satin Care, has beauty editor Desi Gallegos interviewing Frédéric Fekkai about hairstyling tips and Mally Roncal on makeup. — Stephanie D. Smith

SELL OUT OR DIE: Given a choice between extinction and putting an ad on the cover, what should a magazine do? Well, Glenn O'Brien, co-editor of art/literary title Bald Ego and GQ's Style Guy, opted for the latter. O'Brien was having drinks at Il Buco one night recently with Andy Spade and the duo hatched a stay-out-of-debt plan: Spade would provide funding in exchange for putting his Jack Spade logo on the cover of the magazine. O'Brien said this is one of the few times a magazine has sold its cover — something most titles obviously aren't eager to do. Spade has supported Bald Ego since its inception a few years ago and his work also appears inside the title in "Jack Spade Readymades," based on Marcel Duchamp's ready-made idea. Spade photographed businesses, including the Mercer Hotel and restaurant Florent that agreed to temporarily put his Jack Spade signature near the front door of each place.