Even five years ago, she confided, she might not have been comfortable enough with herself to become part of the Cover Girl lineage. "Your 20s are about trying everything and working really hard to establish what you want to do in your life," said Barrymore, who has gone from childhood to adulthood in the movie business, starting with 1982's "E.T. the Extra-Terrestrial." "Your 30s is the time to take all of that research and experience and education and really truly apply it to taking your whole life higher."

Photographer Michael Thompson shot the print campaign with Barrymore for Cover Girl over the weekend here. Linda Cantello and Orlando Pita handled the makeup and hair, respectively. The details of the TV campaign are still being hammered out, and Barrymore is busy vetting potential directors.

"How do I honor the tradition of Cover Girl and still bring myself?" Barrymore said she asked herself before doing the print campaign. "It is a tone and a feeling," she said in an interview following the press conference. "They [the ads] look slightly back to the past, but they are very modern." — Rachel Brown

Gemini Taps Joanne Cardello

NEW YORK — Gemini Cosmetics has named Joanne Cardello vice president of marketing.

Cardello, who took her new post on Friday, was previously vice president of creative marketing at P&G Prestige Products, where she oversaw the creation of global fragrance, packaging design and advertising concepts for the Dunhill and Montblanc brands.

Prior to working with P&G, Cardello was vice president of central marketing on the Dunhill and Ellen Tracy fragrances with Cosmopolitan Cosmetics, the fine fragrances division of Wella AG.

"Joanne brings a wealth of experience to her role, including exceptional leadership skills and a vast knowledge of the global marketplace," Robert Rumsby, Gemini's chief operating officer, said in a statement. "We are delighted she has joined our team and believe she will be instrumental in leading the expansion of Gemini as new brands are added and new initiatives undertaken."

Gemini markets fragrances under the Tommy Bahama and Kiss brands. It is set to introduce an Izod scent for men next year. — Michelle Edgar