READERSHIP: An average of 40,000 visits a day and about 80,000 page views a day.

ON FASHION WEEK: Schuman has covered New York, Milan and Paris for about a year and is looking forward to the Dries Van Noten, Marc Jacobs, Prada, Marni and Ralph Lauren shows. "I also really look forward to just getting lost in Milan and Paris between shows."

GOFUGYOURSELF.COM

THE SITE: A "daily dose of snarky celebrity fashion policing," or "the online version of sitting down with your girlfriends and watching awards-show red carpets." This is the third season the Fug Girls will blog fashion week for New York magazine's Web site.

WHO'S BEHIND IT: Los Angeles-based Jessica Morgan and Heather Cocks, both of whom have professional writing and reality TV producing backgrounds. A year ago, both began to blog full-time.

READERSHIP: About 3 million unique users a month, less in the summer and more during awards-show season.

ON FASHION WEEK: "There's a lot of us saying to each other over and over that we can't figure out how this all happened to us, but we're so grateful that it did," said Cocks. They're looking forward to seeing both the spectacle-laden shows such as Baby Phat and Marc Jacobs, as well as discovering less-familiar designers.

FASHIONISTA.COM

THE SITE: The eight-month-old site is described by its head bloggers as "a site that's obsessed with style, [but] we also understand you have a life outside of your wardrobe. When you get information from us, it's like getting a text message from a friend — it's fast, it's funny, it's a little bit rushed and imperfect, but it gets you and makes you feel like you belong."

WHO'S BEHIND IT: Twenty-six year-old Faran Krentcil, a former fashion reporter, plus two freelance editors and four interns work out of owner Dead Horse Media's downtown New York City office.

THE READERSHIP: By fashion week, about 200,000 individual readers a month are expected. Krentcil says readers skew young, averaging at about age 26.