That's a point that isn't lost on Sherman. "A lot of times, as an assistant, it's give, give, give, but you don't learn," she said. "I'm getting to see how a brand is launched, and how creators are chosen and why, and how products come together. I'm looking at this show as an opportunity to send my résumé through the airwaves — it's a way for employers to see my work ethic and see how badly I want to be a part of this industry."

An upcoming Flirt fragrance launch, due in February, provided hands-on experience from soup to nuts, said Pierce. "Janjay and Tina assisted in the brand visual's shoot and they took part in the smelling sessions with Karyn Khoury [senior vice president of corporate fragrance development worldwide for the Estée Lauder Cos.] and Firmenich to choose the juice," said Pierce.

Sherman says she is "obsessed with putting the [seasonal] looks together. I love playing with the shades — and Tina and I are often brainstorming product names, which is so much fun." But not without challenges, said Patient: "More than once, we had great brainstorming sessions, only to find out that the name was taken."

But the process has stuck with her, said Patient. "I'll be standing there in the shower, and think, ooh, Raindrops on Shower — that could work as a shade name!"

The 10-episode series, put together by Disney's Buena Vista Productions in association with Go Go Luckey Productions ("Laguna Beach") and Hour One, will film its final episodes at New York Fashion Week and is slated to air through October.