Online Spending Spree
Published: Thursday, September 13, 2007
(Page 4 of 4)
The initials stand for Quality, Value, Convenience. QVC's shopping network went online on Sept. 9, 1996, allowing viewers the option of purchasing their items online. The site features a daily special on its home page, called Today's Special Value. Major apparel and accessories names that are sold through QVC include: Dooney & Burke, Maxx New York, Etienne Aigner and Michael Michael Kors for accessories, and Bradley Bayou, Pamela Dennis, Bob Mackie and Diva By Dana Buchman for apparel.10. KOHL'S
Total purchases: 200,000
Average spending per buyer: $84.26
Kohl's this week has boosted its portfolio of apparel, accessories and home furnishings offerings with the Simply Vera Vera Wang line. In addition to Simply Vera, Menomonee Falls, Wisc.-based Kohl's sells apparel from brands, such as Chaps, Daisy Fuentes and Levi's. For young shoppers, back-to-school items are still available, from brands such as Candie's and Tony Hawk. The site also features a large clearance section, which currently features items discounted by 60 to 80 percent.
source: Nielsen//NetRatings MegaView Retail, July 2007; July results reflect the most recent data available





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