SPOT ON DRESS: Apparently GQ believes men need all the help they can get dressing themselves. Today, the magazine is launching GQ Rules, a 30-day online program where GQ editors Glenn O'Brien, Jim Moore and Adam Rapoport will provide style tips via written anecdotes and short video clips. And there's an incentive for men to log on: sweepstakes. GQ will give away daily prizes from Clinique Men and Bluefly.com, while one guy can win a trip for two to New York, a $25,000 wardrobe from Corneliani, and an appearance in the magazine's pages. Men can still appear on the Web site if they do not win the grand prize; a photo upload feature allows users to upload their own pictures showing how they've applied the style tips. The program will run through the end of the year.
— S.D.S.