The feeling is mutual, says Catherine Walsh, senior vice president, American Fragrances for Coty Prestige, who has worked on Lopez's fragrance brand since its inception. "Jennifer has always had a clear and successful vision for her businesses, especially her fragrances, and they've been very successful for us," said Walsh.

The new scent, which Lopez developed with Givaudan's Ellen Molner and Jim Krivda, draws its inspiration from the singer's garden. "The idea for the scent usually comes first," said Lopez. "I always call up and say, I love this or I love that — get this candle or this flower that was in my garden. With Deseo, the inspiration came from a combination of smells in my own garden. So, I called up my friends at Coty and asked them to come take a walk through my garden with me so they could experience it. It was late at night so there was kind of a dew in the air and I took them to an area where there are these beautiful geranium flowers, orange trees, lemon trees, and all this stuff mixing together that was making this beautiful smell."

Deseo's top notes are of watery bamboo leaves, garden yuzu, Sicilian bergamot and freesia; the heart is composed of star jasmine, pink geranium flower, orange blossom and French mimosa, and the drydown is of warm amber, oak moss, sensual musks, creamy sandalwood, atlas cedarwood, patchouli and mineral accord.

The collection will include eaux de parfum in two sizes, 1.7 oz. for $46, and 3.4 oz. for $56. One ancillary, Desirable Body Lotion, will be introduced. It will retail for $27.50 for 6.7 oz.

The bottle, which Lopez designed with an assist from the Coty team, is intended to resemble a diamond in the rough — Walsh calls it "a roughly cut gemstone faceted to show its natural brilliance."

The outer carton is wrapped in shimmery yellow-gold textured linen, with the Deseo name in bright blue. A lush floral pattern is splashed across the inside of the carton.

Deseo will be distributed in about 1,800 U.S. department and specialty store doors.

While neither Lopez nor Walsh would discuss sales projections or advertising spending, industry sources estimated Deseo would do at least $20 million at retail in its first year on counter, and that about $10 million would be spent on advertising and promotion.