"We treat photographers as artists," he added. "We give them room and freedom to play, pushing fashion photography forward." He also described the magazine as a cross between underground and fashion establishment, noting that it is a place where celebrities such as Brad Pitt, photographers and stylists go to do work "outside of their stereotype."

For example, Gan said V was the first magazine to feature Kate Moss on a cover, following the controversial photos published in the U.K. in which she was shown allegedly taking drugs. "David [Sims] shot her in daylight with hardly any makeup; there was no stylist. She just picked out her favorite piece, from Ralph Lauren, and it ended up being one of the best-selling covers." V, in 2003, also gave a Chanel-clad Daria Werbowy her first cover. Coincidentally, Werbowy was later hired to appear in a Chanel ad campaign. And before becoming the editor in chief of Paris Vogue, Carine Roitfeld worked with V as a stylist, collaborating with Mario Testino on several different portfolios. "We want to continue to do something independent and creative," Gan added. "And keep it edgy and fun."
— Amy Wicks