Jurlique was founded in 1985 by a husband-and-wife team of Jurgen Klein, a chemist, and Ulrike Klein, a horticulturist. They parlayed their interest in organic growing into a mostly skin and body care line that includes 140 products and 240 stockkeeping units. Price points range from $20 to $140. The line was completely repackaged earlier this fall. It was relaunched in the U.S. in the end of September, in Australia in October and Asia in Nov­ember.

The repackaging is expected to give the overall business a boost. Industry sources estimated the volume could jump by 10 percent, thanks to the revamping, on a global base approaching $100 million in ex-factory sales, which is calculated below wholesale.

Jurlique boasts 60 locations around the world, 25 of those directly owned by the company. A total of 14 are in Australia and another 11 are located in the U.S. Halliwell said it is a common practice to "refresh" stores by adding new merchandising elements to existing structures. The next new store to open is slated for next week in Melbourne. It measures 1,100 square feet and is located on High Street in the Armadale neighborhood.

In addition to freestanding stores, Jurlique is also distributed through different retail channels. In the U.S., the company does business through nearly 300 spas. The Australian distribution includes department stores like David Jones and Myer, plus pharmacies. Jurlique is also sold through stores in Japan, South Korea, Hong Kong, Mainland China, Taiwan, Thailand and Singapore. The brand is distributed by Space NK in the U.K. and the U.S.