NEW YORK — Max Mittman, chief executive officer of Jaymee Fashions, a former children's sportswear manufacturer, died Sunday at University Hospital in Tamarac, Fla. He was 91.

Mittman died of natural causes, his family said.

He operated Jaymee Fashions in Manhattan for 20 years, selling to major department and specialty stores, before retiring in 1972.

Mittman is survived by his wife, Arlyne; a son, Evan, who is ceo of Max Leather Group/Cipriani Accessories; a daughter, Peggy; a brother, Murray; seven grandchildren, and three great-grandchildren.

Services will be 11:45 a.m. today at The Star of David, Tamarac.