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Friday, April 18, 2008

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Critical Mass: Jane Be Pure Comes Out Swinging

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Published: Friday, April 18, 2008

(Page 2 of 2)

Although major companies such as Revlon and L’Oréal pump promotional dollars into TV, the spot is gutsy for a company the size of Jane. But with shelf space at a premium, the TV penetration could just net Jane more real estate in the booming mineral market.

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