"Edgar is all about brands and he believes you never ever sacrifice the brand for sales," Skaist-Levy said. "I love the brands he's overseeing right now. They are luxury and pure. He also is an international guy and that has always been something LCI doesn't understand that well."

By the end of this year, Juicy will have 60 stores in the U.S. and almost 50 in Southeast Asia with its partner, Lane Crawford. The company plans to expand into Europe on its own.

Juicy has been the growth leader for its struggling parent company, which bought the Los Angeles-based brand in 2003 when it did $50 million in volume. Last year, Juicy exceeded growth projections, with revenues rising 49 percent and comp-store sales up 23 percent as the company doubled its door count. Even in the tough first quarter of this year, Juicy produced 58 percent sales growth and is seeing success in its store openings and category openings, including an intimates line that could potentially spin off into its own stores soon.

"This brand has so many trap doors of growth opportunities that we can continue to pursue," McComb said. "This is the key ingredient to accelerate."

Juicy has been successful with its fragrance, which launched in 2006, and Huber's hire begs the question of whether the company will dive further into the beauty world.

"Yes, but we can do that ourselves," said Nash-Taylor, adding she would like a cosmetics launch to happen "now."

More directly, Huber will be the corporate liaison between the brand's creative team in Los Angeles, Liz Claiborne's corporate team in New York and the international expansion team in London. Beginning in mid-August, Huber will be based in New York, but travel between all three cities and report to McComb.

"It's all about respecting a brand," Huber said. "It's such a beautiful and exciting brand with long-term sustainable growth that can be expanded throughout the world."