"It is much more feminine, but still captures the aquatic freshness of the men's," explained Vanita Sabnani, vice president of marketing for Puig.

In a promotional video for the scent, Banderas said Puig understands his concepts for fragrance and with this one has found a scent closest to "my persona."

Citrus notes combined with water-based fruits and violets result in a fresh and pure scent. The middle notes are rose and jasmine over raspberry with an oriental accord and an overall sugary note. The scent is on target with the latest fragrance trends, according to Sabnani.

The perfumer is Oliver Cresp of Firmenich in collaboration with Elisabeth Vidal and Rosendo Mateu.

Pricing is in line with other Banderas scents — $21.50 for the 1-oz. eau de toilette spray and $30 for the 1.7-oz. The commercial features the same actress with Banderas from the men's scent, but lets the woman take the flirty lead, leaving Banderas as the "seduced seducer."

Like the men's version, Blue Seduction for Women could entice more young women to the franchise. Segundo Broggi, product manager, said retailers have been excited about the extension and there is no cannibalization expected of the existing women's Banderas fragrance. Retailers added that there appears to be no letup in demand for celeb scents, with Queen Latifah and Avril Lavigne recently announcing deals. The challenge for mass merchants, however, is selling scents when the products are often under glass or can't be sampled.

Puig is working with merchants to find better ways to feature premium scents at mass with improved materials at the point of sale. There will be a huge sampling push with more than 12 million scented strips and participation in retailers' circulars. "We want to help retailers sell scents," concluded Maine de Biran.