The tag line reads: "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."

THE SWEET LIFE: Dylan Lauren has learned a few things from her father, Ralph — like there is nothing wrong with recruiting some luxury talent. The designer's daughter has tapped Maggy Siegel as president and chief operating officer of Dylan's Candy Bar. Tiffany, Coach, Chanel and Judith Leiber are among the companies Siegel has worked for in the past 25 years. She steps into this new post just as Dylan's is expanding its New York flagship to 15,000 square feet and preparing to launch in Neiman Marcus stores this fall. But mastering the names of the 5,000 types of candy sold in the company's five freestanding stores and online may be a trickier assignment for Siegel.